Over twenty years ago, Bill Gates declared, “Content is King!” The expression ‘Content is King’ has become a mantra, which is now used widely by millions of people.

In January 1996, Bill Gates wrote an essay titled ‘Content is King’, which was published on the Microsoft website. He said, Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting.”

Bill Gates was correct in his predictions. Content is what drives the internet as we know it; social media platforms, blog posts, videos, websites and much more. Then of course, you have search engines like Google, who dominate the internet and provide us with a platform, to explore and discover new content.

So, how does Bill Gates define content? He states in his ‘Content is King’ essay, “No company is too small to participate. This has been proven. You have biscuit companies, printing companies and insurance companies all creating and sharing popular content that has become viral far beyond what you would first imagine considering their business. No company is too small, and no business is too dull. And if you can supply information and entertain, then you’ve reached the jackpot. Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products-a marketplace of content.”


You can read more about our social media marketing hints and tips on our blog section here.

Pick up the phone and call our helpful team on 01843 572600 if you would like any advice on your social media, including your content creation. We are always happy to help!

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