What is a dream list? If you missed our last blog about dream lists, you can read it here. This time, we are talking about your customer avatar.

Now, if you’re thinking, “what on earth is an avatar?” then don’t panic! It is very simple: your customer avatar represents your ideal customer. The kind of individual or business that you want to work with. Think about those ideal customers that you’re already working with, that you like working with and that you want to continue working with. Now, ask yourself some questions about the businesses and organisations you are working with already:

  • Where are they based?
  • How many employees do they have?
  • What is their annual turnover?
  • Are they a B2B or B2C organisation?
  • How much don they spend on your service?
  • What is their company structure like?
  • How long have they been in business?
  • What problems do you solve for them?

Once you have got the answers to these questions, you have your customer avatar. Ta-dah!  You can then start to make a list of potential customers who have those characteristics and that you’d like to work with. That’s your dream list.

So, now you have your dream list of prospects that you want to work with, it’s time to work out how to turn them into clients. Time and effort are needed to get these prospects to work with you, but before you go full steam ahead, your first step needs to be working out your average customer value.

Basically, every business has an average customer value. Even if your customers are paying you different amounts, if you add up the entire amount that they are paying you and divide it by the number of customers you have, you have got your average customer value. As an example, if a business has three customers who are paying them a combined total of £3,000 a month, then their average customer value per month would be £1,000.

Why does this matter? In part three, we will help you to understand why this matters so much, so keep posted for ‘Why Does this Matter.’


Did you find this information useful? Download or print out our PDF – it may come in handy! This also includes part one if you missed it – What is a Dream List? Part One & Two PDF

You can also read more about our social media and marketing hints & tips on our blog section here.

Pick up the phone and call our helpful team on 01843 572600 if you would like any advice on your marketing. We are always happy to help!

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