The community engagement that social media allows is beneficial to every part of your organisation, from the sales team, HR and more. To get you started, here are a few areas that see the most obvious value.

Content creation
By using your traffic data, social media site engagements and your social media presence, this can help you determine what people are looking for. This makes it easier to create content that fulfils their needs, not to mention giving you a wonderful way to share that content once it’s available. The topics for your content may fall into these three categories:

  • Learn and improve – This type of content is designed to optimise your customers’ tasks or workflow. You are attempting to make their lives easier by fully utilising your product (feature education, etc.), or even by offering assistance. The main goals of this content type are to show expertise, create connections, and increase engagement.
  • Explore and discover – Customers wanting to get creative and find new ways to use your product are looking for this type of content. For this group, building relationships is going to be key and these relationships will build your online community.
  • Question and answer – This type of content serves to meet customer support needs – something has gone wrong and customers seek a solution. This can range from a detailed forum thread on resolving a technical issue, to a simple question & answer on how to make a product return. Your main goal is to provide answers and show yourself as an expert in your industry.

 Also, don’t overlook the content that can be generated within your own community. User-generated content can be amazing—a gift even! Your users can help write what your audience finds interesting, relevant, and useful. The possibilities are endless!

Using analytics tools, you can measure the conversations you are having on social media and provide ideas for your content creation ideas.
Remember – members of your community are openly talking about what they want. In order to reap the benefits of those conversations, all you need to do is listen and provide great content.

 

Did you find this information useful? Download or print out our PDF – it may come in handy! – Marketing Is Just A Small Part of It PDF

You can also read more about our social media hints and tips on our blog section here.

Pick up the phone and call our helpful team on 01843 572600 if you would like any advice on your social media. We are always happy to help!

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