When you hear the words SEO and keywords, do you cover your ears and pretend you didn’t hear? Wish somebody could sit you down and explain what it all means? Look no further…we are here to help! Here is part one of our series on SEO keywords…
SEO stands for Search Engine Optimisation. This is basically the methods used to increase visitors to a website. The further up the search engine your website is, the higher your website will rank, on search engines such as Google.
So, how do keywords come into it? Your SEO keywords are the key words and phrases in your content that make it possible for people to find your website, via search engines such as Google. A website that is well optimised for search engines speaks the same language as its potential visitor base, with keywords for SEO that help connect users to your website.
Here is an example from our website. We have used the key words fixed price IT support in our content, as you can see below –
If you type fixed price IT support into your search engine, such as Google (as below) –
Business Computer Solutions ranks as one of the highest organic search results in Google on page one, because of the key words that we have used (as below) –
Essentially, the key words used by Business Computer Solutions and the search performed by the visitor matched – hence the top search result. This is why it is so important to choose your key words that are at the heart of your organisation and what people will search for.
Have a brainstorming session with staff members, look at what your competitors are doing and start creating some valuable content for your website!
Keep posted for part two in this series of blog posts!
Did you find this information useful? Download or print out our PDF – it may come in handy! SEO Keywords – Part One PDF
You can also read more about our social media hints and tips on our blog section here.
Pick up the phone and call our helpful team on 01843 572600 if you would like any advice on your social media, including SEO. We are always happy to help!