SEO Keywords – Part Two

When you hear the words SEO and keywords, do you cover your ears and pretend you didn’t hear? Wish somebody could sit you down and explain what it all means? Fear not…this is part two of our series on SEO Keywords. Didn’t read part one? You can read part one here.

So, let’s talk about finding your best keywords for SEO (Search Engine Optimisation). Basically, SEO keyword research should be an ongoing and ever-evolving part of your organisations marketing plan. Old keywords need to be re-evaluated periodically and by doing this, your organisation will not bring in just any visitor, but the right visitors.

Your organisation will not stand out if you find yourself using all the same keywords as your competitors. Not only should you try new keyword search tools and keep track of the results, but you should feel free to experiment based on your own research – who else uses your keywords? How do you make yourself stand out? The answer is, by providing great content that truly answers the questions your prospects and customers are asking, with their keyword searches.
Have a brainstorming session with staff members, look at what your competitors are doing and start creating some valuable content for your website!

Keep posted for part three in this series of blogs!

 

Did you find this information useful? Download or print out our PDF – it may come in handy! You can see part one in here also! – SEO Keywords Part One & Two PDF

You can also read more about our social media hints and tips on our blog section here.

Pick up the phone and call our helpful team on 01843 572600 if you would like any advice on your social media, including SEO. We are always happy to help!

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