In today’s world, Facebook and Twitter are immensely popular and due to that rise have become almost central to the way that many businesses operate.However, social media use within the workplace can be rather confusing. Ideally, the best approach is for an employer to communicate to their employees what conduct is acceptable online and what is not. Never fear, our Ninja’s have come up with a few helpful points to get you started:
- Communicate with staff: In working out a policy for use of social media, the employer and staff should agree the details. The aims should be that employees are clear on what is acceptable and the organisation feels confident its reputation will be guarded.
- Communicating the guidelines: Employers should make it clear when employees will be seen as representing the company and what personal views they can express.
- Explain the DO’s and DO NOT’s: An employer should include social networking in its discipline and grievance policy, giving clear examples of what will be regarded as gross misconduct. For example, posting derogatory or offensive comments on the internet about the company or a work colleague.
- Update bullying policies: An employer should include guidance on the use of social media in its policy for dealing with bullying.
With over 50% of internet usgae now on a mobile or tablet device, social media is continuosly growing. General statistics reveal over 300 million people use LinkedIn, around 271 million people use Twitter and over 343 million people use Google Plus.
For more information on social media policies and your employees, visit ACAS.