Rather than define the term ‘social media’ using boring jargon, the best way to get a clearer understanding of it is to break it down into simpler terms:

The ‘social’ part refers to interacting with other people, by sharing information with them and/or receiving information from them.

The ‘media’ part refers to an instrument of communication, like the internet (while TV, radio and newspapers are examples of more traditional forms of media).

So essentially, ‘social media’ is a way for people to communicate and interact online. While it has been around since the dawn of the World Wide Web, in the last ten years, we have seen a surge in both the number & popularity of social media sites. It is called social media because users engage with (and around) it in a social context, which can include conversations, commentary and engagement interactions.

It’s a broad definition, but keep in mind that social media is a very broad term. Social media is only getting bigger and with more people starting to use it, especially businesses and organisations, it isn’t going to slow down anytime soon!


New to social media? You can download or print our ‘Social Media Hints & Tips PDF here, which contains nine useful social media articles including ‘Understanding your Facebook Like Page’ and ‘Top 9 Social Media Jargon Busters’ – Social Media Hints & Tips PDF

You can also read more about our social media hints and tips on our blog section here.

Pick up the phone and call our helpful team on 01843 572600 if you would like any advice on your social media. We are always happy to help!

You must be logged in to post a comment.